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Zendaya has revealed her “guilty pleasure” on Instagram as she stuns in skimpy spandex for her lucrative new deal as an On ambassador. The Challengers actress, 27, has caused so much hype with her 2024 tennis movie, she’s attracted brand attention on the sports front, this month signing a multi-year deal with sportswear brand On. Zendaya, who already fronts designer Louis Vuitton and jeweler Bulgari, was recently featured on the On Instagram.
Crouching down in a sporty crop top in a preview shot, the Hollywood star was then filmed walking around in a tight pair of leggings as she was probed for what might be that “guilty pleasure” of hers.
Zendaya Stuns In Spandex For On Instagram Promo
In a video shared with On’s 1.7 million followers, Zendaya showed off her slender figure in a hot pink crop top as she struck a floor pose while outfitted in slate-blue leggings and sneakers.
Switching over to daytime footage of the former Disney star walking outside and wearing the same leggings paired with a black logo On jacket, Zendaya was asked what her “guilty pleasure was,” be it right now or a “past” one.
Appearing to think things over before delivering her answer, Zendaya replied: “I mean, I guess it would be my…my shoes.” Laughing at the end, the Hollywood star was quickly featured in indoor footage showing her modeling a pair of On sneakers. “This, only this. We love our Cloudtilts, too @zendaya,” a caption read.
Lands Multi-Year Ambassador Deal
Fans were quick to respond. Agreeing with Zendaya, one replied: “I can totally understand why it’s her current/guilty pleasure.”
Zendaya was snapped up by the Swiss sportswear brand earlier this month. While no figures have been mentioned, the deal is likely in the millions. It will see Zendaya join fellow celebrities signed to sportswear brands. Actress Gal Gadot has fronted Reebok, with model Hailey Bieber now the face of PUMA. Athleta, meanwhile, is taken care of by Olympic gymnast Simone Biles.
Of her new deal, Zendaya stated: “It’s no secret that I’ve been a big fan of On for a long time,” adding: “I’m always wearing them on set, or when I’m traveling, rehearsing or running around with my dog. So it’s a full-circle moment to make this partnership official.”
Zendaya’s fans, meanwhile, are loving Challengers, a movie that saw the actress play a pro-level athlete with zero prior tennis training. The actress is also known for her role on TV series Euphoria.
