Hailey Bieber celebrates the launch of her Strawberry glaze with Krispy Kreme glazed doughnut during a New York ride. The Rhode founder announced the launch of her strawberry glaze lip gloss earlier this month. Since then, she’s shared shots of herself keying into the strawberry glaze TikTok trend, flaunting her natural beauty and strawberry-glazed freckled face.
Hailey Bieber has attributed the inspiration behind the new product to the original strawberry glazed doughnut from Krispy Kreme, which has been off the market for a while. To celebrate the launch of Hailey’s strawberry glaze, the company is gearing up to bring back the original glazed doughnut in the US and Canada, with the model as the frontwoman.
Hailey Bieber Celebrates Strawberry Glaze Day Snacking on Glazed Doughnut
The glazed doughnut would hit participating stores on September 1, and remain on the shelves for only a limited time. But before the world gets to have a taste of the original glazed doughnut, Hailey Bieber already has her pick to commemorate the launch of her strawberry glaze lip gloss.
Via Instagram, the 26-year-old shared a video of herself riding a strawberry-red convertible through the streets of New York. With her seatbelt fastened, Hailey Bieber reached for a Krispy Kreme doughnut on the passenger’s seat and took a bite. As she savored the snack, the model licked the sticky bits off her fingers before continuing on her wild ride.
In the video, Hailey donned a red dress, which blended seamlessly into her Strawberry Girl theme. The post also included a video of Hailey Bieber in a billboard ad, promoting both her strawberry glaze lip balm and the Krispy Kreme glazed doughnut. Another showed a line of glazed doughnuts cooking on a grill and almost ready to be boxed.
Additionally, some of the pictures featured Hailey striking various poses in her fiery red dress. In two of these shots, she posed in front of a strawberry backdrop, craftily endorsing her glazed doughnut-inspired balm. She accompanied them with the caption,
“STRAWBERRY GLAZE DAY!!!!!!!!!Feeling over the moon today. Thank you thank you thank you!”
The shots earned her commendation from fans, many of whom sang her praise for excelling this far in her career as a model and entrepreneur. Some fans also left positive reviews about her product, admitting they could not wait to try out her new releases. They commended her creativity, and ability to stand tall in her career pursuits despite the vitriol thrown her way.