Sydney Sweeney is back in the spotlight after launching her new production company, Honey Trap, alongside longtime creative partner Kaylee McGregor. While the move marks another major step in the actress’s growing career behind the camera, many social media users found themselves focused on the company’s name, with several arguing it was perfectly on-brand for the California star.
When Sydney’s latest career move hit social media this week, some users quickly zeroed in on the name of her new production company, Honey Trap. While many fans celebrated the announcement, others argued that the branding felt provocative and played into the public image that has followed the actress for years. The new venture has already landed a deal with Sony Pictures.Â
When social networking platform Reddit caught wind of the story, some pounced on the star, but the majority appeared impressed at how she was milking her image to her advantage. While the A-lister is often teased or even bullied for flaunting her curves in public, many are starting to see that her business brains (not just her curves) are showing.
“Naming her production company ‘Honey Trap’ is a masterclass in weaponized self-awareness,” one user said, with over 45 others liking the remark. Another sarcastically said that “of course” the company is called Honey Trap. A third said: “I mean, she’s been leaning pretty hard into her sexuality from day one. So, this does track.”
Sydney’s company launched this month, coming in the footsteps of her seemingly defunct Fifty-Fifty Films production label. So far, projects include The Legend of Sleepy Hollow, co-produced with Margot Robbie’s LuckyChap company, plus the Barbarella remake.
Sydney Sweeney Told: ‘I Hope It Fails, Badly’
Elsewhere, one hateful fan even bitterly wished that Sydney Sweeney’s project in California would fall apart. “I hope it fails. Badly,” they wrote. “She’s going to crash out so hard when she starts to age,” another said. Sydney has yet to announce her move on Instagram, a feed that’s largely dedicated to her life updates, movie promos, SYRN campaigns, and promotional deals.
As one of the most bankable stars in Hollywood, Sydney fronts brands including Miu Miu fashion, Samsung Mobile, Hey Dude! footwear, and Laneige Beauty. In 2025, she sparked global controversy with her American Eagle denim campaign, where her “good genes/good jeans” script launched a race storm.
Sydney isn’t the only celebrity with a production company. Sitcom star Kaley Cuoco, actress Reese Witherspoon, and Barbie star Margot Robbie all have the same thing deal as they continue to rake in side cash alongside their high-paying movie roles.
The Reddit thread didn’t just land Sydney Sweeney criticism over her California move, but remarks praising her were largely downvoted. This includes a comment from a fan stating: “I respect the game. She knows her brand and is capitalizing on it. It’s smart business.”
Elsewhere, Sydney remains a talking point for her ongoing relationship with music mogul Scooter Braun. The two were recently spotted returning from a romantic break together. Fans are likely keen to see what Sydney will do next!
