EA Sports plans to invest $10M to grow grassroots football on a global stage over the next three years. It announced the plan with the unveiling of Rocky and Wrighty Arena at Turnham Academy in south London. Named as EA Sports FC Futures, the video game company aims to improve the local football institutions and the facilities they provide to the community. Electronic Arts has partnered with the Football Foundation, Premier League, FA, and the UK government to promote their ideas into practice.
EA mentioned FC Futures’ plan to make and renovate pitches. It will also help in acquiring football training accessories and equipment, including balls, bibs, cones, and more. The initiative will also make video logs of training practices. The logs will be available online for free to help coaches and players get a visual representation.
What EA Sports and Others Have To Say About the Investment
In his press release, David Jackson, VP of Brand Marketing at EA Sports, said, “We are looking forward to partnering with football organizations and icons across the globe to inspire the next generation of young football fans and grow their love of the game. We will be providing young people with the access and tools necessary to follow their dreams. EA Sports FC will be the symbol for this positive future of football.”
While EA Sports plans to invest $10M to develop football at a grassroots level, positive comments from reputed football personalities really encourage the development.
The investment and plan come as a huge positive for England and Arsenal legend, Ian Wright, who is ecstatic about the prospects. He said, “This is where football starts. Right here in our communities and investing in the game is a crucial step toward advancing global football. The first step is to make it possible for kids to access the necessary amenities so they can play in secure, nearby spaces. I’m grateful my old school can play a part in the future of football, and it’s an honour to be involved.”
Ian Wright and Chelsea women’s manager Emma Hayes are the first FC Futures ambassadors to work with EA on their journey to improve and develop.