If you ever wondered about the beginnings of a beloved snack, you will have that appetite satisfied this summer. Searchlight Pictures has revealed the trailer for Flamin’ Hot, a movie about the origins of the Cheetos’ spicy flavor (seen below). The film will be distributed on June 9 on Hulu.
The trailer of the Flamin’ Hot Cheetos movie shows its take on the business biopic genre. It follows the ex-custodian of Frito-Lay, Richard Montañez, who claims to be the one to come up with the recipe for the popular flavor. He had been working as a janitor at the Rancho Cucamonga location of the snack-creating company when he came up with an idea to spice up the popular cheesy snack. He brought it up to executives, and after he outsmarted people working against him, he won. From there, he became a successful author and businessman.
While a report from The Los Angeles Times disputes his story, which he had told at appearances and written in a book, the film will go from the story he has told for over a decade. The dispute comes from multiple sources at Frito-Lay, who said he “was not involved in any capacity in the test market.” The company claims the flavor was created in their office in Plano, Texas. The spicy snack was first released in 1991.
Flamin’ Hot Trailer Shows How the Cheetos Movie Tells the Origins of the Flavor
The Flamin’ Hot Cheetos movie will star Jesse Garcia (Ambulance) as the claimed inventor. It will also star Tony Shalhoub (Monk), Dennis Haysbert (Chip ‘n Dale: Rescue Rangers), Matt Walsh (Veep), Emilio Rivera (Mayans M.C.), and Vanessa Martinez (Fatal Attraction).
Eva Longoria (Desperate Housewives) directed the film. Lewis Colick (Charlie St. Cloud) penned the script. DeVon Franklin produced. David Kern and Samuel Rodriguez served as executive producers.