A Florida family’s attempt to get the most out of 7-Eleven’s $1.99 Bring Your Own Cup Day sparked criticism online after video showed them filling unusually large containers with frozen drinks.
But there was one detail missing from much of the outrage: 7-Eleven actually encouraged customers to get creative with their containers. The question is whether everything shown in the viral video fit within the promotion’s rules.
The footage shows a woman accompanied by several children at a self-serve drink station, filling unusually large plastic containers with different frozen-drink flavors.
Text over the video references Bring Your Own Cup Day and the $1.99 price. The footage was originally shared on Instagram by @bri2funny31 before circulating more widely on X.
When the footage reached X, the account sharing it described the scene as “EBT activities” and suggested the family was abusing the promotion.
Nothing shown in the video establishes that the purchase was made using EBT benefits, however, and the claim appears to be commentary from the account rather than verified information about the shoppers.
What 7-Eleven’s $1.99 Deal Actually Allowed
7-Eleven’s Bring Your Own Cup Day took place Sept. 19 at participating 7-Eleven, Speedway and Stripes stores. Customers could bring their own container and fill it with any available Slurpee flavor for $1.99.
And the company wasn’t expecting ordinary cups. 7-Eleven specifically encouraged customers to bring unusual containers, offering examples including popcorn buckets, fish bowls and flower vases.
There were limits. Containers had to be clean, watertight and leak-proof and able to stand upright within a 10-inch cutout provided in stores. The promotion was also limited to one container per person.
The video alone does not establish whether each container shown met those requirements.
Viral Video Sparks Debate Over $1.99 Slurpee Deal
Some viewers believed the family had taken the promotion too far. “We are becoming a low-trust society,” one person wrote.
Another commenter focused on the amount of frozen drink being collected, writing, “Just because you can doesn’t mean you should.”
But 7-Eleven’s own rules complicate some of that criticism. The company deliberately encouraged customers to bring unconventional containers, provided they met the promotion’s size and safety requirements.
Whether every container in the Florida video complied with the 10-inch rule isn’t clear from the footage. But bringing something much larger than a normal Slurpee cup wasn’t automatically an abuse of the deal.
In fact, pushing the definition of a “cup” was largely the point of the promotion. As long as a container met 7-Eleven’s size and safety requirements, the company said unusual choices were fair game.
