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Jennifer Aniston this month proved that she doesn’t get her assistant to do all the work for her. The sitcom star, 55, kept the humor up in a fun video shared to her LolaVie haircare brand’s Instagram on June 2, teetering around in high heels as she secretly stocked an Ulta store with her merchandise.
Showing off her figure and signature dressed-up jeans look, Jennifer and a male pal were filmed with their arms overflowing with LolaVie products — Friends star Jen even whispered as she made her video atmospheric. Aniston, who became a hair icon when NYC-set sitcom Friends first aired in 1994, has now capitalized on the status. She founded her popular brand in 2021.
Jennifer Aniston Goes ‘Shh’ In Tight Jeans On Instagram
Entering an empty Ulta store after descending a staircase with her partner in crime, Jennifer highlighted her trim figure in a form-fitting pair of blue jeans paired with a skintight black tee. Flashing her rippling arm muscles and slender waistline, the ex to Brad Pitt wore open-toe, heeled sandals as she added height to her frame, completing her low-key ensemble with multiple necklaces.
Sporting her signature layered locks down and highlighted, Jen reminded everyone why she’s running a haircare empire, although the video was more geared toward the secret stock vibe as Jen and her pal emptied the contents of their arms onto Ulta’s shelves.
“Hello?” Jen was heard saying as dramatic music played. “The coast is clear” then appeared in text, indicating that Aniston and her friend were good to go. “We’re gonna stuck the Ulta salon,” the Hollywood star continued in a hushed whisper.
Haircare Brand Flying Off Shelves
Running around to get everything laid out in time for a quick exit, Aniston also said that “We’re just so excited about taking over, the, uh, Ulta salon.”
A caption, meanwhile, read: “LolaVie is taking over The Salon at Ulta Beauty! Book now through 6/22 to get the full LolaVie experience (and try all the products you know you’ve been wanting to 😏) at any Salon at #ultabeauty!”
In the mid-to-late 1990s, everyone was rushing to their hairstylist to ask for the “Rachel cut.” As seasons of Friends passed, Aniston transitioned from the feathered, heavily-layered hairdo to sleeker locks, but she never lost the hair icon status.
“I’ve always had a lot of hair and it’s always been a challenge for me because of my wonderful Greek heritage. My mom had curly hair, so it’s never been an easy job to blow dry my hair or brush my hair,” the actress told Forbes.
Aniston is not alone in the world of celebrity haircare. Both singers Rihanna and Beyonce are now running haircare brands.