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Kate Upton is back for a new Instagram share as she eyes up the holiday weekend and promotes the Vosa Spirits vodka brand she co-owns. The 32-year-old model, who has made 2024 headlines for returning to Sports Illustrated Swim, updated her account earlier today, showing off the brand’s offerings and officially entering summer mode.
All sunkissed as she lounged around on an outdoor hammock, Kate stunned her fans with her figure, rocking a stylish, ribbed dress and low-key flaunting the silhouette she’s so famous for. Kate, who is followed by over 6 million on her IG, earned herself over 3,000 likes in under two hours.
Kate Upton Shows Off Her ‘Cherries’ Vibes On Instagram
Bathed in natural sunlight and likely enjoying the end of the afternoon, Kate relaxed on a cream hammock suspending her above a green lawn.
Showcasing her toned arms and shoulders as she went skintight in white a rib-knit dress, the blonde lay on her side, letting the final sun rays kiss her skin as she held up a can of Vosa Spirits. Shouting out the brand’s cherry flavor and making sure to show the cherries image on the can, Kate kept glam with her luscious blonde locks worn down, also wearing a square pair of tortoiseshell shades.
Puckering up with a matte lip as she highlighted her famous mole, Kate looked sensational from head to toe as she wrote: “Mood going into this weekend (and all summer) 🍒 @vosaspirits.”
Not Just A Model
Kate made a name for herself as an SI Swim rookie with her 2011 magazine debut. While she’s gone on to front Sports Illustrated multiple times, there’s more to her than showing skin in bathing suits. The mom of one, who shares daughter Genevieve with former MLB player Justin Verlander, is also dabbling in business via Vosa Spirits.
Speaking to Forbes as she joined the company in a co-owner capacity in 2023, Kate revealed being “really excited” about the brand after testing out its offerings.
“I’ve tried so many products in the space, and none of them really checked all the boxes. I’ve always cared about what ingredients I put in my body, and Vosa brings the highest quality ingredients, with no artificial sweeteners or preservatives,” she stated, adding that with age and motherhood, she’s realized that “what you put in your body affects your health, hormones, mood and hangovers. The better the ingredients, the faster you recover.”
In May, Kate joined former SI Swim stars for the magazine’s 60th anniversary cover, posting the finished result to Instagram as she tagged celebrities including Lily Aldridge, Tyra Banks, and Christie Brinkley.
