Kylie Jenner is constantly pushing the envelope with her jaw-dropping red carpet-looks. Since she’s become one of the biggest names in the fashion and beauty industry, it was only a matter of time before she collaborated with Bratz, aka “the girls with a passion for fashion.” Since 2001, Bratz has become a pop culture phenomenon and a staple of Y2K culture. Over the years, the franchise has been adapted into a TV series, video games, and even a live-action film. After two decades, the toy company announced on August 1 that it launched its first-ever celebrity collection with Jenner that will be available for a limited time. Keep reading for more details about Kylie Jenner’s Bratz collaboration.
Kylie Jenner’s Bratz Collaboration Overview
To kick off the collaboration, MGA Entertainment launched a series of Mini Bratz x Kylie Collectibles on August 1. The new Bratz collection includes six adorable mini-figures resembling the reality star, featuring some of her most iconic outfits. For example, one doll is dressed in the Versace gown Jenner wore to the 2019 Met Gala.
Meanwhile, another doll is inspired by the bridal dress she flaunted at the 2022 Met Gala. The dolls also come with fun accessories, like phones, cars, and a dog resembling Jenner’s pup, Norman. These collectible figures are just the beginning of Kylie Jenner’s Bratz collaboration. That’s right — there are more exciting things to come.
The collaboration has been a dream come true for Jenner as someone who grew up with Bratz. She stated,
“I have been a fan of Bratz since childhood and I’ve always wanted my own Bratz doll. I have loved every step of the process this past year in creating these dolls alongside the Bratz team. I’m so excited they are here!”
Fans can get their hands on Kylie Jenner’s Bratz collaboration online and in-stores at select Walmart, Amazon, Target, Macy’s, and Walgreens. The new Bratz collection is also available for purchase on Bratz.com.