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Home»News»Qualcomm to Build a Phenomenal Laptop Chip

Qualcomm to Build a Phenomenal Laptop Chip

Qualcomm says it plans on going toe-to-toe with Apple in the laptop chip manufacturing business. The company intends to do this by building the โ€œbest…

Dan AmankwahBy Dan AmankwahJuly 3, 20212 Mins Read
Qualcomm laptop chip
Chipmaker Qualcomm

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  • Qualcomm’s Laptop Chip Masterplan
  • Appleโ€™s M1: A Formidable Competitor
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Qualcomm says it plans on going toe-to-toe with Apple in the laptop chip manufacturing business. The company intends to do this by building the โ€œbest ever processorโ€ โ€“ one even superior to Appleโ€™s M1. Qualcommโ€™s CEO, Cristiano Amon disclosed this in an interview with Reuters.

โ€œWe [need] to have the leading performance for a battery-powered deviceโ€, Amon said. He added that his company is looking to make laptops 5G-capable.

Qualcomm’s Laptop Chip Masterplan

Not long ago, Qualcomm bought Nuvia, a start-up founded by ex-Apple chip designers. Amon hopes to leverage the skills of these ex-Apple engineers (now Qualcomm employees) to build the next big thing in laptop processors.

Already, Qualcomm has been hugely successful in the Android smartphone processor industry. The chipmakerโ€™s signature product, the Snapdragon series, is a most sought-after processor that powers several A-list smartphones on the market today. Therefore, the companyโ€™s decision to venture into the laptop chip supplier industry doesnโ€™t exactly come as a surprise.

Appleโ€™s M1: A Formidable Competitor

Apple m1 best processor
Apple’s M1

In 2020, Apple unveiled M1, an ARM-based chip designed for Mac PCs. The chip is known for its โ€œindustry-leading performance, powerful features, and incredible efficiencyโ€. Appleโ€™s website states that M1 has the โ€œworldโ€™s best CPU performance per wattโ€, โ€œthe worldโ€™s fastest integrated graphics in a PCโ€ and โ€œthe worldโ€™s fastest CPU core in low-power siliconโ€. As a matter of fact, Appleโ€™s M1 outperforms all Intel and AMD processors on the market.

This is the laptop chip Qualcomm is up against. So itโ€™s safe to say Cristiano Amonโ€™s plan is really ambitious. But the CEO believes a strong presence in China can help his company achieve its objective. “We will go big in China”, Amon said.

However, success in the smartphone chip industry doesnโ€™t guarantee success in the laptop area. Too often, we’ve seen companies that are household names in one sector fail miserably in another. For example, Microsoft โ€“ with all of its success โ€“ performed horribly in the smartphone industry. And Google failed to establish a presence in the social media industry with Google+. So, ultimately, whether or not Qualcommโ€™s big plan will see the light of day remains to be seen.

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Dan Amankwah

Dan is a motivated writer who has worked with various digital publishers, marketing agencies and YouTube channels. He has a background in engineering, communication skills and IT.

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