Entrepreneur Craig Dubitsky has joined Robert Downey Jr. to form Happy Coffee, a new company that uses your morning cup of joe to help mental health causes. It’s a partnership with the National Alliance on Mental Illness to advocate, educate, and support people and their families impacted by mental illness.
A major problem with the coffee industry is how much of it is sourced in an unethical, environmentally unfriendly method. Robert Downey Jr., who has been focused on climate change issues, has used Happy Coffee to make this as sustainable and environmentally friendly as possible. The company works with local farmers in Central and South America, including Rainforest Alliance-certified farms. When you receive your package, you can enter a code on the company’s website to see where your beans came from.
Happy Coffee Helps the Environment and Mental Health Issues From Robert Downey Jr.
The actor’s co-founded company aims to keep prices affordable, ranging from $9.99 to $12.99. It features instant coffee and pod packs of various sizes, flavors, and roasts. The extraordinary light roast has “notes of toasted biscotti and levity,” the miraculous medium roast has “notes of chocolate and confidence,” and the astonishing dark roast has “notes of cocoa and contentment.”
As a part of its mission statement, the company aims to go above and “beyond delivering thoughtfully and responsibly sourced coffee.” It wants to “create a world where mental health is valued and understood.” When it comes to people getting help, the statement says aid should be “accessible to everyone — free from stigma or fear.”
You can start shopping for Happy Coffee to see how Robert Downey Jr. and his team managed to accomplish their goal of tasty coffee that goes to a good cause. It will be in some stores, like Target and Sprouts. Online, most of its flavors are available. At the time of writing, the remarkable dark roast was sold out.
