So, Xiaomi outperformed Samsung and Apple in smartphone sales during the month of June; talk of a huge upset. The ambitious Chinese phone maker now holds the coveted title of world’s largest smartphone manufacturer by sales for the month of June, a title long held by Samsung. Stats from research company Counterpoint show that Xiaomi recorded a decent 26% bump in smartphone sales in June. At the same time, Samsung recorded a mere 15.7% jump and Apple saw only a 14.3% increase.
Xiaomi Smartphones: A Strong Competitor
Xiaomi started operations in 2011. Since then, the phone maker has established itself as a force to be reckoned with. The company’s Mi 11 smartphone series was well received in China and around the globe. In fact, the features of the Mi 11 are comparable to those of premier Apple and Samsung devices on the market. And that’s why over 3 million units of the handset have already sold globally.
But what exactly is behind Xiaomi’s success?
Now, when asked that question, the company pointed out the declining performance of its local rival, Huawei:
Ever since the decline of Huawei commenced, Xiaomi has been making consistent and aggressive efforts to fill the gap created by this decline. The OEM has been expanding in Huawei’s and Honor’s legacy markets like China, Europe, Middle East, and Africa. In June, Xiaomi was further helped by China, Europe, and India’s recovery and Samsung’s decline due to supply constraints”
So What’s Next for Xiaomi?
Xiaomi is prepping to outdoor its latest product: the Mi Pad 5 tablet. And come August 10, the long-awaited device will launch. With attractive specs in stylus support and 5G connectivity, the tablet is also expected to be a big hit. So, overall, Xiaomi is having a really good time. And the company won’t be looking to bow out of the competition any time soon.
In fact, with this solid performance, it’s safe to say that Xiaomi has all but silenced critics. And the phone maker will be looking to hold on to its current position at the top of the smartphone sales leaderboard. But needless to say, Samsung and Apple will not stand idly by.