According to a new report from Deadline, Netflix’s latest hit series from South Korea, Squid Game, has officially become the biggest launch for the streaming giant. According to Netflix’s statistics, in its first month, Squid Game was seen by 111 million viewers. The Squid Game launch tops the previous record set by Bridgerton nearly a year ago. During its first month, Bridgerton was only viewed by 82 million households.
Squid Game is a dystopian drama from South Korea. Its presence on Netflix is emblematic of the streamer’s intent to showcase programming from around the world. Shortly after its launch, Netflix’s statistics show that Squid Game was #1 in 90 countries. Part of this success stems from Netflix dubbing the show in over 30 languages, which is more than many other streaming platforms do. Squid Game‘s success on Netflix follows the pattern set by the streaming giant with other international series, such as Money Heist, Dark, and Lupin.
Squid Game was written and directed by Hwang Don-hyuk. Its cast features Lee Jung-jae, Park Hae-soo, Wi Ha-joon, Jung Ho-yeon, O Yeong-su, Heo Sung-tae, Anupam Tripathi, and Kim Joo-ryoung. The series primarily follows Lee Jung-jae’s character, Seong Gi-hun. Gi-hun is a divorced father with a gambling addiction and a sizable amount of debt. Desperate to make some money for himself, his mother, and his daughter, Gi-hun accepts an ominous invitation to play a series of children’s games for a chance to win an immense cash prize. However, once the games begin, Gi-hun along with the 455 other contestants discover that losing means death. Gi-hun and the rest of the contestants must do what they can to survive in and out of the games in order to take home the prize money.
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