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Sydney Sweeney is enjoying a luxurious bubble bath on Instagram as she lands a new brand deal. The actress, 26, updated her account this week in self-care mode, sharing a sultry video of herself surrounded by bubbles while announcing her partnership with Dr. Squatch Soap Co.
Thrilling her army of followers as she addressed her “dirty little boys” in a caption, Sydney also low-key referenced her curves by saying that the soap was for “men who prefer natural,” and it looks like her post is proving popular. Sydney soaking in her tub gained over 100,000 likes in under 15 minutes, marking yet another endorsement win for The White Lotus star. Sydney, whose endorsement portfolio just keeps expanding, is already signed to brands including Miu Miu, Jimmy Choo, Armani Beauty, and Samsung Mobile.
Sydney Sweeney Shows Off Bath Time On Instagram
Opting for retro vibes and looking like something out of a ’90s commercial, Sydney sat among the suds while saying: “Hello, my dirty little boys. Are you interested in my body?…Wash.”
Lying in a deep-soaking tub as she showed hints of her curvy figure, the blonde sported her light locks swept into an elegant bun, continuing that fans “can’t have it.” The reason was that the product is not “for little boys,” but for “men.”
In a caption, Sydney wrote: “For my dirty little boys out there, upgrade to Dr. Squatch Natural Body Wash. For men who prefer natural. 🌲 @sydney_sweeney.”
“Marketing Is Out Of This World”
The comments section exploded as soon as the post went live. “Marketing is out of the world,” one fan replied, with another begging for this “to be satire.” A third, meanwhile, said: “I’m actually dying 😂👏 Marketing team knows where their audience hangs out.”
Sydney may have made fans cringe a little, but she’s cashing in, and so are the brands signing her. The actress is now one of the most bankable stars in Hollywood, with one fan noting that the body wash would likely even sell if Sydney was targeting girls. “They really know their target audience 😂 but let’s be honest, if she sold women’s body wash like this we’d buy it too 🥵,” the user said.
In August and September alone, Sydney managed to pack in beachy Kerastase and Armani Beauty promos, tons of Miu Miu fashion content, plus a new campaign for the Korean Laneige Beauty brand she fronts.
Sydney’s Instagram following now sits at over 22 million.
