French developer Ubisoft has seen a major drop in share price because of the release of one of its biggest games in recent memory, Star Wars Outlaws. The current share price of Ubisoft is the lowest it has been since 2015. The report comes from Reuters, which noted that since the game’s release on August 27, the company has seen a significant reduction in shareholder confidence.
The share price is at €15.20 ($16.80) as of today, which is the lowest it has been in a long time. The last time Ubisoft’s share price was at €15 was back in December 2014, and that was because the company hadn’t seen the major growth yet that turned it into the Ubisoft we know today.
For comparison, the peak in terms of the share price that Ubisoft achieved was back in 2018 when it hit €102.95 ($113.83). So the current price is a drop of almost 85% compared to what it was 6 years ago.
As to why this huge drop in share price happened, according to Micap Partners analyst Charles-Louise Planade, this decline is attributed to the lackluster sales of Star Wars Outlaws and the steep drop in players in Ubisoft’s free-to-play game XDefiant. Although Outlaws had relatively positive critical reviews, the sales simply haven’t reached the heights expected.
Daniel Derven, an analyst at JP Morgan, expected Star Wars Outlaws to sell around 7.5 million copies by the end of March 2025, but that prediction has now dropped to 5.5 million.
In our review of Star Wars Outlaws, we gave it a 9/10 and called it “an epic adventure of galactic proportions.” The only downsides the game has are the potato-grade AI, odd facial animations, the limited syndicate system, and a whole host of technical issues.
