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Sommer Ray has made sure to pin her beauty brand’s offerings to her Instagram as she continues to make headlines for her bikini snaps. The Colorado-born model made 2021 headlines for launching her IAMRAIS beauty line, one offering something a little different.
Sommer Ray’s Instagram army might have been built on the fitness queen’s famous bikini body; however, fans are now getting info on her edible beauty gummies. For Sommer, what goes into the body is more important than what goes on it. In her pinned post, Sommer stunned fans while in a spaghetti-strap bodysuit as she promoted her brand.
Sommer Ray Ditches Bikini For Beauty Brand Promo
Delighting Instagram as she posed from a floor setting, Sommer Ray stunned the camera in a simple black bodysuit.
Allowing one strap to slip down her shoulder, the blonde showed off her toned figure as she sizzled in her one-piece, also posing with the product she was plugging.
Looking right at the camera, Sommer rocked her light locks down as she placed one hand to a white-packaged jar of her gummies, also going discreet with necklace jewelry.
Sommer Ray Shows Off Beauty Brand On Instagram
In a caption, Sommer told fans: “@iamraisbeauty.”
Sommer is no newbie to business and is already founder of her popular Sommer Ray’s Shop brand. Speaking to Forbes about her beauty line, the star revealed: “I feel like I was a pioneer in what I do on social media. I like to start revolutions. I like to be the leader. That’s also what Imaraïs Beauty stands for. I just like to do things I believe in and I follow my heart.”
Sommer Ray keeps busy with her Instagram promos for her beauty brand, but it’s a busy space. Also retailing beauty products are stars including Kim Kardashian, Rihanna, and Jessica Alba.
“Obviously, Instagram is where my business lives and where my fans are, but also I want to get to people outside of that and not just live and die by my Instagram,” bikini queen Sommer Ray added.
