Swifties fans got a disappointing outcome following heightened anticipation for Taylor Swift‘s big 1/23 announcement. The crooner’s marketing team drove Swifties wild this week with a post suggesting the release of something big. The post by Taylor Nation made an urgent cry to Swities to suggest “a Valentine’s Day gift idea for our lover.” Excited Swifties immediately guessed the announcement hinted at the long-awaited release of Reputation (Taylor’s Version). The comment section went abuzz with speculation, with many swifties theorizing that the date of the announcement, 1/23, coincided with the famous chant, “1… 2… 3… let’s go,” from her song Delicate, a fan-favorite track from the Reputation album.
Convinced the wait finally paid off, many fans of Taylor Swift got the disappointment of a lifetime when the big announcement finally dropped at 12 p.m. ET on Thursday, January 23. Rather than the anticipated Reputation TV, the singer’s marketing team Swift Nation announced the drop of the Lovers Cardigan, presenting it as the ultimate Valentine’s Day Gift idea and a lasting solution to becoming someone’s lover forever. The announcement read,
“The Secret to being someone’s lover forever and ever? Surprise them with a #LoverCardigan! ๐ Available for 72 hours or while supplies last.”
Swifties Rally Behind Taylor Swift’s Lovers Cardigan Despite Reputation Blow
Taylor Swift’s fans were left torn by the big 1/23 announcement. On one end, Swifties were glad to have another item drop to celebrate their fandom and help them better connect to their favorite artist. However, the disappointment of having their hopes dashed yet again after a long wait for Reputation TV overshadowed the excitement for many.
More disappointed than surprised, Swifties expressed how glad they were to have the chance to snag a copy of the limited edition Lovers cardigan while doubling down on their call for Reputation TV. Others called out Taylor Nation for teasing the drop of Reputation TV as part of one big marketing strategy. One X user wrote,
“Taylor Nation heard “swear to be overdramatic and true” and then dropped the prettiest dreamiest promo I’ve ever seen.”
Another wrote,
“Another secret!!! Rep TV announcement is so coming ๐ญ๐ญ๐ญ.”
Another Swiftie posted,
“Excuse me Taylor, where is Reputation?”
Despite the disappointment, Swifties did not hesitate to snag their copies of the limited edition $70 Lovers Cardigan, sharing shots of their receipts on X as proof of their Taylor Swift fandom. The surprise sweater features a white and pink knit design, with a wide V-neck and three pink heart-shaped buttons lining the front. The Lovers cardigan also features small pink hearts dotted all around it, making it the perfect Valentine’s Day gift, or better still, a cozy option for twinning with that favorite person.
