Kim Kardashian may be one of the most recognizable public figures in the world, but being that famous also comes with an unavoidable number of critics. Some people dislike her opinions, others take issue with her business ventures, and a few simply enjoy taking jabs at anything connected to her. With that kind of spotlight, it is unfortunately not surprising that someone eventually took things a step too far. That step happened recently in West Hollywood, California, where Kardashian’s SKIMS store became the scene of unexpected early-morning chaos after a vandal covered the storefront in bold black graffiti.
The incident reportedly took place around 5 AM PT. A passerby walking near the Melrose Avenue location in Hollywood noticed that the SKIMS store’s normally clean white-gray exterior had been hit with several messy spray-paint tags. Among the phrases scribbled across the walls were “we need that” and “Kimmy Bread,” along with other markings that were so hastily drawn they were nearly unreadable. Onlookers who later saw the photos online could not immediately tell whether the messages were meant to be personal digs at Kardashian or simply random phrases chosen for shock value.
Since this is Kim Kardashian’s store, it did not take long for Hollywood police to be called to the scene. Deputies arrived quickly and detained an unidentified male who appeared to be responsible for the graffiti. According to officials, the damage exceeded $400, which put the case into felony vandalism territory. Investigators are now looking into whether the suspect targeted the brand intentionally or if this was just a spur-of-the-moment act during a late-night wander.
Regardless of the motives behind the graffiti, SKIMS employees wasted no time addressing the aftermath. They could not simply leave the storefront in that state, especially given the brand’s reputation for clean, minimalist aesthetics. By mid-morning, staff had already scrubbed down the walls and restored the store’s signature sleek appearance.
Online reactions to the incident were surprisingly lighthearted. Many users joked about the situation rather than expressing outrage. “Kanye prob paid someone to do that 💀,” one person commented, clearly poking fun at the long-running drama between Kardashian and her ex-husband. Others pointed out how pointless the act was, considering how quickly the damage could be reversed. “And she will paint it in less than an hour and everything will be fine again,” one user wrote.
Some people joked that the store should actually keep the graffiti, arguing that it added more personality than the usual minimalist exterior. Others floated the idea that the whole thing might have been a publicity stunt, suggesting that attention of any kind can boost visibility. “They were kind enough to leave the glass so all she has to do is get it repainted,” one commenter remarked, amused by how quickly the situation ended.
