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Home»Human Interest»California Residents Blindsided as Company Plans to Sell Sunlight at $5,000 an Hour: ‘There’s No Nice Way of Doing This’

California Residents Blindsided as Company Plans to Sell Sunlight at $5,000 an Hour: ‘There’s No Nice Way of Doing This’

What’s next? Air?

Sid NatividadBy Sid NatividadOctober 30, 20263 Mins Read
sunlight california company
Image Source: Unsplash via Rajiv Bajaj/cleanpng

A controversial space startup’s plan to sell artificial sunlight for $5,000 an hour is drawing outrage after an unannounced demonstration in California left residents and astronomers questioning the consequences of lighting up the night sky. Moreover, experts argue the drawbacks could be dire, especially given the technology’s disruptive potential.

Reflect Orbital, an aerospace company developing giant mirror-equipped satellites, recently used powerful spotlights to illuminate a mountainside near Lone Pine, California, simulating how its proposed technology would work. The October 10 demonstration caught local residents by surprise, with some officials reportedly unaware of the operation.

JUST IN: A California space startup has illuminated a section of desert near Mount Whitney at night, demonstrating how future satellites could deliver sunlight to Earth on demand.

Reflect Orbital conducted the October 10 test using powerful ground-based spotlights to simulate… pic.twitter.com/jU2LYsY43m

— Outer Space Today (@outerspacetoday) October 20, 2026

The company eventually hopes to deploy as many as 50,000 satellites capable of reflecting sunlight onto selected locations after dark. It argues the technology could help solar farms generate electricity at night, assist search-and-rescue operations, and provide lighting for construction crews.

Astronomers Hate The Notion

However, astronomers warn that the artificial beams could cause widespread light pollution, disrupt astronomical observations, and potentially damage the eyesight of amateur astronomers looking through powerful telescopes. Princeton University astrophysicist Gaspar Bakos did not mince words when discussing the proposal with Sky & Telescope.

“There’s no nice way of doing this,” he said, arguing that the project disregards decades of efforts to reduce light pollution. Research published by Bakos and his colleagues also suggested that the reflected light could affect areas up to 30 kilometres beyond its intended target of five kilometers. “This is not a ‘concern’; this is like a bullet in your head,” Bakos warned. “It’s the end of ground-based astronomy.”

Environmental advocates have raised additional concerns about the consequences for wildlife, particularly nocturnal species that depend on natural darkness. Earthjustice senior attorney Jan Hasselman called the project “an idiotic project,” warning about its potentially significant environmental impacts.

Some People Online Also Don’t Want It

The proposal has also sparked fierce reactions online, with many social media users questioning why anyone would want to turn sunlight into a paid service. “Bro really looked at the Sun and thought it needed a subscription plan. We cannot have anything nice anymore,” one commenter wrote in a post that attracted thousands of likes.

Another joked that the company was attempting to become Mr. Burns from The Simpsons, while someone else questioned the need for orbital mirrors when conventional spotlights could accomplish some of the proposed tasks. “Mr. Burns finally did it. Literally stealing the sun, but with worse PR,” wrote another commenter. Others also pointed out how the tech could be weaponized: “You’re going to have to pay for night.”

Kentucky Hearing Descends Into Noise Chaos as Residents Hijack Proceedings With Data Center Recording: ‘They Can’t Stand It for One Hearing’
Related: Kentucky Hearing Descends Into Noise Chaos as Residents Hijack Proceedings With Data Center Recording: ‘They Can’t Stand It for One Hearing’

Reflect Orbital has already received approval from the Federal Communications Commission in July to deploy a demonstration satellite called Earendil-1. The company has also announced plans to purchase two launches from Indian aerospace company Skyroot Aerospace. Meanwhile, astronomers and environmental groups continue pushing regulators to reconsider the project, arguing that the night sky should not become another commercial resource.

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Sid Natividad
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Sid was born, did some stuff, then decided to become a writer. He transitioned into video game journalism after his stint as a reporter covering warzones and marginalized sectors. Nowadays, he prefers the much lower chance of catching a stray bullet during work hours.

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