Close Menu
  • Gaming
    • Game Guides
    • Codes
    • Game News
    • Game Previews
    • Game Reviews
    • Game Features
    • Game Lists
    • Platforms
      • Nintendo
      • PC
      • PlayStation
      • Xbox
      • Mobile
  • Entertainment
    • Movies
    • Movie Features
    • Movie Reviews
    • TV
    • Reality TV
    • Royals
  • Celebrity
  • Human Interest
  • Astrology
  • Videos
  • More
    • Anime
    • Lists
    • Podcasts
    • Reviews
Facebook X (Twitter) Instagram LinkedIn YouTube
  • About Us
  • Join Our Team
  • Meet the Team
  • Privacy Policy
  • DMCA Policy
  • Contact Us
  • Terms of Use
  • Sitemap
  • Editorial Guidelines
  • Advertising Policy
The Nerd Stash
  • Gaming
  • Celebrity
  • Human Interest
  • Videos
The Nerd Stash
Home»Barbie is a Robotics Engineer now

Barbie is a Robotics Engineer now

Barbie has had quite a variety of careers since her inception in March 1959. Fashion model. Surfer. Astronaut. Paleontologist. Now, she can safely add ‘Robotics…

Nathan FranklinBy Nathan FranklinJune 27, 20183 Mins Read
Barbie
This article is over 7 years old and may contain outdated information.

Barbie has had quite a variety of careers since her inception in March 1959. Fashion model. Surfer. Astronaut. Paleontologist. Now, she can safely add ‘Robotics Engineer’ to her resume.

Toy company Mattel will release a range of Barbie Robotics Engineer dolls this Tuesday (3rd July). The dolls will come with safety glasses, a laptop with indistinct coding sequences as well as a little robot man accessory.

As a bonus, Mattel has partnered with Tynker to create a workbook and program to teach kids how to code. This effort is motivated by the desire to include more women in STEM (Science, Technology, Engineering, and Math). As the Barbie website reads:

The STEM field continues to grow, but only 24% of those jobs are held by women. Thatโ€™s why weโ€™re encouraging girls to explore STEM through imaginative play and our partnership with Tynker, the award-winning computing platform.

The Tynker game has players connecting programming blocks to enable their robot actor to perform various functions. In addition, the workbook ‘Code Camp for Barbie and Friends‘ show kids how coding relates to everyday problems and careers.

The introduction of this Robotics Engineer Barbie comes in the wake of toy manufacturers’ and toy sellers’ desire to cash in on products that promote science, technology, engineering, and math education.

Amazon has jumped right on the bandwagon, with a ‘STEM’ club on their website. The club has subscriptions tailored for various child age groups including 3-4 year olds, 5-7 year olds and 8-13 year olds that “delivers handpicked Science, Technology, Engineering, and Math toys to [the customer’s] door at a great price”. These products include “chemistry kits and math tools”.

This Barbie toyline could potentially have a positive effect in encouraging young girls to chase careers in STEM fields. These areas are underrepresented by women, with The National Center for Women and Technology showing that women make up 26 percent of computer jobs in America. Alongside that, just nineteen percent of women obtained Computer and Information Sciences degrees in 2016.

Mattel’s chief technology officer Sven Gerjets commented:

We always have this issue in how do we get more females involved in engineering and STEM and technical skills,” said Mattel’s chief technology officer, Sven Gerjets. “For us it was give them the inspiration, let them know they can do this, and then give them some steps to get them started. So we know that they progressively grow and they are the employees that we hire in the next decade to fill the STEM-type jobs that are so critical.

What do you think of Barbie taking on the role of Robotics Engineer? Do you think Mattel’s approach will encourage girls to pursue computer science-related interests and careers? Leave us your thoughts below!

Related Topics
Barbie Mattel
Share. Facebook Twitter LinkedIn Reddit Email
Nathan Franklin
  • Website
  • Facebook
  • X (Twitter)

A writer who loves sci-fi, great TV shows, videogames and more!

SUGGESTED READS

Texas dog eat Rat Poison
Human Interest

Irresponsible Texas Dog Owners Sue Their Neighbor Because Their Pet Ate Rat Poison: ‘They Likely Cannot Afford a Lawyer’

Human Interest

The New Seattle Police Chief Says He Will Go to Jail To Protect Immigrants Against Trump and ICE ‘A real patriot’

Destiny 2 Edge of Fate Power Level 200
Game Guides

How To Reach Power Level 200 Fast in Destiny 2: The Edge of Fate

Sean Diddy Combs
Celebrity

Diddy’s Former Protรฉgรฉe Aubrey Oโ€™Day Breaks Silence: Verdict ‘Makes Me Physically Ill’

Diddy selfie
Celebrity

Diddy Verdict Slammed For Proving ‘How Unlawful the Law Is’ as Jury Decision Sparks Outrage

Car driving recklessly
Human Interest

Driver Has Medical Emergency While On Busy Michigan Road, ‘Scary’ Footage Goes Viral

Trending
Texas Man records a package thief stealing boxes off the porch

Texas Man Comes up With โ€˜Epicโ€™ Idea To Get Revenge on Porch Pirates: โ€˜This Is Genius’

Florida bride has special moment with two fathers at wedding

Florida Bride’s Father Shocks Guests At Wedding When He Sees Her Stepdad In Crowd: ‘Cries In Daddy Issues’

Ric Flair poop in restaurant

Angry Tampa Server is Fed-Up With Ric Flair Pooping in Their Restaurants, ‘Dirtiest Player in the Game’

Texas woman sees dead brother during vacation

Texas Woman Shares Shocking Story of Seeing Her Dead Brother During Family Vacation in Italy: ‘This Gave Me Chills’

The Nerd Stash
Facebook X (Twitter) Instagram YouTube LinkedIn
  • About Us
  • Join Our Team
  • Meet the Team
  • Privacy Policy
  • DMCA Policy
  • Contact Us
  • Terms of Use
  • Sitemap
  • Editorial Guidelines
  • Advertising Policy
© 2025 The Nerd Stash. All Rights Reserved.

Type above and press Enter to search. Press Esc to cancel.