Blake Shelton and Gwen Stefani have both enjoyed long careers in the music business. Stefani first rose to fame with her band No Doubt, and later made a name for herself as a solo artist as well. Meanwhile, Shelton has been among some of the most popular country music artists for decades. While they seem to have very different styles, something about them works. The couple even reportedly lean on each other for career advice.
In the September 30 edition of the National Enquirer, sources reveal that Blake Shelton has handed over the reins of his career to his wife. Gwen Stefani is now calling the shots and helping him make his way back to the top of the charts after he felt left behind due to his years on television. The first step was to say goodbye to his record label after 23 years and 28 number one hit songs.
“Blake was comfortable at Warner, but Gwen’s convinced him he needed to shake things up,” an insider dished. “Country singers like Morgan Wallen, Jason Aldean and Luke Combs are topping the pop charts and scoring big paydays. She said they’ve mismanaged him and he’s being left in the dust!”
Blake Shelton’s Career is in Gwen Stefani’s Hands
Meanwhile, Stefani may have a point. The outlet reveals that Shelton’s last four singles didn’t even break into the top 10. In addition, his latest album’s sales were subpar. Now, the country singer is said to be in talks with several labels as he looks to reinvigorate his career.
“It’s a new day for Blake — and Gwen is leading the way,” the source added. “He desperately wants to get back on top, but he sees all those years coaching on The Voice made him more of a TV personality than a musical artist — so he’s listening to everything Gwen has to say!”
Meanwhile, fans have weighed in on Gwen and Blake‘s approach to their careers and marriage.
“He is like the best showman I’ve ever seen live so that’s gotta say something,” one person previously stated on Reddit.
“Gwen’s image now is very different from Gwen’s image when she was with No Doubt, which is when she became popular. I still think of her as a ska, bright hair, loud, with braces kind of girl. Weird thinking of her with a country boy,” another stated.
“He is a country music artist and Gwen is/was in the Hip Hop/Pop lane so it’s a bit strange,” a third person commented.
It seems that Gwen Stefani has good intentions when it comes to helping Blake Shelton jumpstart his career again. Perhaps with her fresh ideas he can return to the top of the charts.