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Kim Kardashian is having the last laugh as those SKIMS Instagram promos keep raking in the cash. The business mogul, 42, has built herself an empire via her shapewear and clothing line, and everyone wants to know how much it’s worth. While Kim Kardashian promotes SKIMS on Instagram and keeps that $1.8 billion net worth in shape, the company itself is gaining ground, too. Kim founded SKIMS in 2019. The label was initially called Kimono; however, following cultural backlash from Japan, it was renamed SKIMS.
Kim Kardashian SKIMS Brand Worth
In July of this year, SKIMS raised another $270 million in funding. The best-selling brand is now worth a staggering $4 billion.
What’s more, Kim’s brand is reported to be on its way to hitting $750 million in net sales this year. While Kim Kardashian serves as brand ambassador for SKIMS on Instagram, many shoppers seeking cheaper alternatives are buying dupes. The real deal can’t be cloned, though. From the Cozy Collection to SKIMS Swim, everyone wants a piece of the iconic brand Kim Kardashian has turned into a cult one.
Kim Kardashian Sells Her SKIMS On Instagram
The SKIMS Instagram boasts 5.2 million followers. “SKIMS is a solutions-oriented brand creating the next generation of underwear, loungewear and shapewear,” the company’s bio reads. SKIMS also offers slip dresses, basics, swimwear, gym pieces, work apparel, and homeware.
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“I wanted to create a brand that could be relied on as a true solution for how people dress today. In doing this, it was especially important that we were size-inclusive and offered a range of colors,” founder Kim Kardashian told Vogue. “Diversity and inclusivity are in our brand DNA. We started Skims with those two elements being front of mind and today they continue to be the driving forces behind ensuring that what we create is for everyone and everybody,” the ex to Kanye West added.
How Much Is Kim Kardashian’s Net Worth?
Kim Kardashian has a staggering net worth of $1.8 billion. Her wealth stems from a combination of savvy real estate deals and her now-defunct KKW Beauty brand, plus her ambassador gigs. These have included fronting brands including Balenciaga and Dolce & Gabbana, plus Beyond Meat.
While the star has netted cash from her reality appearances and endorsements, chances are Kim Kardashian’s SKIMS brand, worth $4 billion, is contributing heavily to that.