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Jessica Simpson has faced Instagram backlash for promoting mogul Kim Kardashian’s brand on social media. In April 2023, the 43-year-old actress blended promo for Kim’s SKIMS brand with her own Jessica Simpson Style one, making instant headlines for her two-piece selfie, but seemingly angering fans.
While some commented on Jessica’s appearance as she continues to maintain the 100 pounds she dropped in 2019, others went for her on account of her decision to promote a Kardashian brand. Kim, 43, has muscled up with an array of high-profile stars over the years, with past and present SKIMS faces including rapper Cardi B, actress Megan Fox, and pop sensation Sabrina Carpenter. Clearly, fans weren’t too happy seeing Jessica joining the SKIMS gang.
Jessica Simpson Shows Off Her SKIMS In High Heels
Snapping a selfie as she stood by a mirror framed by light bulbs, Jessica highlighted her lean frame, showing off her abs and her curves in a triangle bathing suit.
Choosing an eye-popping shade of neon green, the Dukes of Hazzard star went stringy with a halter top, one showing off her toned shoulder muscles. Dressing her bathing suit up with a hanging sash at the waist, Jessica drew the eye to her toned legs, with a platform sandal finish adding pops of hot pink.
Slipping into her businesswoman shoes as she modeled a pair from her Jessica Simpson Style brand, the blonde tagged 2019-founded SKIMS in her caption, but she also mentioned her best-selling clothing company.
Fans Angry She’s Supporting A Kardashian
“SKIMS Swim + @Jessicasimpsonstyle Shoes = Neon Energy,” Jessica wrote.
The backlash didn’t take long. “Now you’re promoting Kim Kardashian’s stuff WOW!!!!!! Why not wear your own swimwear?????” one replied.
Also disappointed was a user saying: “Why do you support the #cancelkimkardashian this will have a serious impact on you!!!” While one fan couldn’t fault the star’s look, they nonetheless joined the anti-Kardashian brigade, saying: “Looks amazing, better than any Kardashian but I don’t support them so it’s a no for me.”
The post earned over 32,000 likes, including one from country singer and fellow clothing designer Jessie James Decker. Jessica, who made 2022 headlines for buying her JSS brand back from bankruptcy, continues to promote her popular apparel on Instagram, where she is followed by 6.3 million.
Recent posts have, however, seen fans worried as they allege that Jessica has either gotten too skinny or had lip injections — for some fans, it’s both. Following the arrival of 2019-born daughter Birdie Mae, the singer shed 100 pounds, watching her calorie intake and walking up to 10,000 steps per day. She also trained with celebrity trainer Harley Pasternak.
