Nintendo’s investor site has been updated with a message from the new President, Tatsumi Kimishima. In his address, Kimishima mentions the NX system and a bit about the company’s mobile direction. Though no real details are given on the NX, at this point it’s a sure thing that the console will integrate fairly regularly with Nintendo’s mobile games and the new rewards program.
Kimishima implies in the statement that Nintendo’s primary modus operandi may be the console market, saying “our unique software-led hardware-software integrated business will continue to constitute the core business of Nintendo.” A messy way of saying that console and 3DS (or whatever succeeds it) games will still be the main focus.
It was also promised that Nintendo would expand its reach beyond video games and into other products and media. “Furthermore, our endeavors will not be limited to video games. We are planning to offer new attractions at theme parks by using Nintendo characters. We will also strive to further increase opportunities for consumers to come into contact with Nintendo characters in their daily lives…” Plushies and three-inch plastic figures aside, we may soon see some practical merchandise styled after plumbers and apes and bounty hunters. View the full statement here.
2016 marks a grand transitional year for Nintendo as Tatsumi Kimishima attempts to fill the giant-sized boots of late former President Satoru Iwata on top of leading the company into the mobile, theme park, and merchandising markets. The planned expansions guarantee that the entire world, not just the gaming industry and consumers, will be keeping a close eye on the company’s activities. Whether they are behind in the “console wars” or not, the spotlight is on Nintendo, and the feature presentation is about to begin.
