The Overwatch League has recently received its very first official team partnership since its beginning last year. One of the American teams, the Dallas Fuel, announced that they would be joining forces with Jack in the Box, a popular fast-food chain.
This new partnership will name Jack in the Box as the official jersey sponsor of the Dallas eSports team. The Dallas Fuel revealed their uniforms after the partnership was announced so fans could see the new jerseys. Their jerseys will be blue with individual numbers, the Dallas Fuel logo, and a small, red Jack in the Box logo underneath. Fan apparel, like shirts, hats, sweatpants, and more, will also feature both logos and will be available soon.
This is the first of many sponsorships expected for the newest addition to the eSports community, but the chain restaurant is excited to be the first. Adrienna Ingoldt, the director of marketing communications at Jack in the Box, details their excitement about being involved with The Overwatch League:
Entering the world of esports is a natural fit for Jack in the Box as the platform aligns with the challenger spirit of the brand—a spirit that sidesteps conformity and celebrates the unconventional at every chance. We’re committed to sustaining a sponsorship program that looks beyond the current social and traditional advertising strategies to create a more fan-centric experience.
The Overwatch League is expected to begin on December 6th, 2017 with its preseason matches. However, the official season isn’t set to start until January 10th, and make sure to keep an eye out for the Dallas Fuel’s first match against Seoul Dynasty on the same day!
Are you looking forward to checking out The Overwatch League? Which teams are you already rooting for? Let us know in the comments below, and keep an eye on The Nerd Stash for all of your eSports new!
Shelby loves horror, animals with short, stumpy legs, and PlayStation exclusives. When she isn’t here writing, her nose is often stuck in a book or hacking people in Overwatch.