Unlike the rest of his family, Rob Kardashian continues to go against the grain. While his sisters continue to expand the family empire with several successful business ventures, the opposite is the case for the only son of the Kardashian-Jenner clan.
According to new reports, Rob has quietly shut down two of his businesses. The television personality’s hot sauce brand, Grandeza, which he co-founded with mom, Kris Jenner has gone defunct. The business was first launched in 2020 and the famous momager celebrated the milestone with a grand promotional post on Instagram. “So delicious, I’ll be putting it on everything,” she gushed at the time. However, four years down the line, the US Sun confirms that the business is no more. Grandeza’s Instagram page last posted in November 2023 and most comments underneath the final post are complaints from angry customers. Many protested about delayed and missing orders.
“Is anyone else having issues with your order? I’ve tried all ways to get a hold of someone but none of there contact options work,” one comment read.
“Finally got my order from over 4 months ago….came out of the blue,” another complaint read.
“Yeah, stole my money too. no way to contact them. email and phone are disconnected. total scam,” another angry fan wrote.
At the time of writing, the business’ website no longer works and the Grandeza trademark was abandoned months ago. Unfortunately, that isn’t Rob’s only venture that has suffered. His streetwear line, Halfway Dead, launched in 2018 with designer Nicky Diamonds has been halted for a while now. The website for the clothing brand only shows the message, “This domain points to Shopify but isn’t configured properly.” Also, Halfway Dead LLC, listed in California, is suspended, per The US Sun.
Rob Kardashian Warns Mom Kris Jenner Against Using His Daughter Dream For Cash
The unfortunate news of Rob’s businesses crashing made rounds online, sparking diverse reactions from fans.
“Geez, every time u read about him it’s always depressing stuff. Kris really left him on the back burner. She doesn’t know how to profit off him,” one fan wrote.
“I remember, there was an episode early on, where I think it was Kourt begged him to not be a model, and finish college instead?” another reminisced.
“He was never successful in the business world. Honestly the shutting down of his businesses are not a huge lost. I think no one was buying his products anyways,” a third fan observed
Despite his crumbling businesses, Rob Kardashian continues to allegedly feud with his mother, Kris Jenner, over her plans for his daughter, Dream Kardashian. It is no news that the matriarch is the brain behind the family’s wealth. She is responsible for turning her daughters from reality stars into multimillionaires and billionaires. However, she wasn’t able to have that same luck with Rob, which made her turn her attention to his daughter.
Kris reportedly belives Dream, 8, has what it takes to get involved in the family business, and probably be the leader for the next generation of Kar-jenners. However, Rob, who is against his family’s celebrity lifestyle doesn’t want that plan. “Rob doesn’t want his mom to turn his daughter into another fast-food faux celebrity,” an insider said of the situation.
Now, with two new failed businesses in the mix, Rob Kardashian continues to leave Kris with little to no money-making options.
