Twitter is one of the world’s largest social media platforms. Falling right next to Facebook, it offers users the ability to blast out quick messages in 140 characters or less. This may sound simple but it stretches far and reaches everyone around the world. Now, the social giant is thinking of releasing a subscription based model for users.
Even with a user base of 319 million, it still falls short of holding the king of social media title. So the execs are shaking things up after being free for 11 years. In a strange turn of events, current President Donald Trump has actually boosted its popularity with his series of egregious tweets in the past few years.
Subscription fees could come to Tweetdeck, an already existing interface that helps people navigate it. If you think about it, compared to Facebook, there’s really no definite way Twitter makes money. Facebook has the option of paying for personal ads, and large companies advertise on it too. Twitter does this much less, so it makes sense they’re looking for a way to make some cash more consecutively.
Spokeswoman Brielle Villablanca said:
“To assess the interest in a new, more enhanced version of Tweetdeck. We regularly conduct user research to gather feedback about people’s Twitter experience and to better inform our product investment decisions, and we’re exploring several ways to make Tweetdeck even more valuable for professionals.”
At this time there’s no definite confirmation that a paid service will happen, but word of a survey that leaked and it explains everything in detail. The New York Times got a hold of it and posted several shots of its content. In the fourth quarter of 2016, Twitter posted its slowest revenue growth. So, this makes perfect sense if they move forward with this new subscription-based business model. If anything, President Trump will keep Twitter relevant.