It’s clear to the gaming community that Ubisoft is having some troubles right now thanks to Assassin’s Creed: Shadows. They even had to delay the game and elected to be absent from the Tokyo Game Show. However, Ubisoft’s troubles seem to run deeper now that their shares have dropped to a record low for this decade thanks to the Assassin’s Creed: Shadow debacle. For the record, Ubisoft shares or stock prices have plummeted by 20 percent.
To date, Ubisoft’s shares have dropped to just around $10 (approximately €9) at the time of writing. This has been the lowest-recorded drop in Ubisoft shares since November 2013. It’s also the lowest for this decade and meant an overall lower value for the company, especially when it comes to investors.
Apparently, Assassin’s Creed: Shadows’ delay is just part of the bigger picture. Ubisoft also notably stated that their recently released open-world game, Star Wars Outlaws had an underwhelming performance. This, along with the 2025 delay to Assassin’s Creed: Shadows lead to lowered financial targets and of course, the drop in Ubisoft shares.
The Decline Began Earlier
Granted, Ubisoft’s shares have been on a steady and rather steep decline since 2019 or before the pandemic. It’s just that their share price has now fallen by a whopping 86.5 percent with around 29.3 percent of the drop happening in the past five days leading up to the Tokyo Game Show and the delay.
Ubisoft has also released a statement regarding its decisions about Assassin’s Creed: Shadows,
While the game is feature complete, the learnings from the Star Wars Outlaws release led us to provide additional time to further polish the title. This will enable the biggest entry in the franchise to fully deliver on its ambition
Yves Guillemot, Ubisoft CEO and co-founder thankfully revealed their plans, stating that the company will instead be focusing on a ‘player-centric‘ and ‘gameplay-first approach‘. That is on top of the lowered financial expectations and presumably, releasing their new games on Steam on day one to expand their sales pool.
