Head of Xbox Phil Spencer thinks Sony will drop the price of the PlayStation 4. He is making his prediction after Sony dropped the console’s price in Japan during their Tokyo Game Show conference.
In an interview with IGN, Spencer offered his insight on the competition’s console.
“I fully expect they [PlayStation] will drop price,” Spencer said. “When I think about the playbook they’ve used in the past, we feel good about the plans we have in place going forward in the holiday. If history tells, then we’ll see a price drop from them coming.”
Spencer is speaking from experience. The Xbox division dropped the price of the Xbox One last year during the holidays. The console went from $400 USD to $350 USD, after removing the Kinect.
“It’s great for gamers when price competition happens,” Spencer added. “We saw that last holiday, and we saw crazy sales numbers on all of the consoles.”
The PlayStation 4 is doing financially well for Sony. Keeping steady at its current price of $400 USD, Sony has been comparably selling more than its competition since its inception. However, consoles that are not handhelds tend to struggle in Japan, so a price drop there makes sense.
In Japan, the PlayStation 4 dropped from ¥39,980 to ¥34,980. The new price is equivalent to $292 USD.
Sony’s next conference will be at the Paris Game Show. Spencer implied that this could be where Sony announces their price cut.
Do you think Phil Spencer knows what he is talking about, or does Sony have a different strategy? Let us know your thoughts in the comments section.
