Kim Kardashian is no stranger to polarizing reactions, but her latest promo shots for Chrome Hearts have the internet split down the middle. In the edgy campaign images, Kardashian leans into a gothic-glam aesthetic. One photo shows the reality star holding a chunky Chrome Hearts lighter to her tongue while staring down the camera with smoky eyeliner and piercing eyes. Another snap captures her in a plunging pinstripe shirt layered under a leather vest, her signature glam hair framing a bold silver cross necklace. The sultry styling instantly went viral, with fans and critics rushing to weigh in.
On Reddit, commentary turned harsh almost immediately. One user quipped, “It’s giving old slag who goes in the pub Thursday to Sunday to pick up anything that buys her a Malibu & Coke.” Another piled on with, “She’s losing it!” while a third mocked the styling by writing, “Cringe.”
Over on X (formerly Twitter), reactions were more mixed. Some fans praised Kim Kardashian’s look as a throwback to Kim’s earlier edgy phases. “Oh wow, feels like a throwback, Kim looks good,” one admirer wrote, while another hyped her return to darker aesthetics with, “She’s back looking evil again, let’s go.” Others gushed over her enduring star power, with one user asking, “How does she keep getting hotter?” Still, negativity was loud and direct. One viral comment read, “You could tell she gettin old… just look at the hands.” Another bluntly dismissed her as “Washed up.”
Kim Kardashian’s Chrome Hearts Promo Pics Spark Brutal Backlash
The Chrome Hearts snaps are part of Kim Kardashian’s growing list of brand tie-ins, adding to her Skims empire and recent projects that keep her firmly in the spotlight. But as the mixed responses show, every new move from Kim Kardashian invites scrutiny, whether it’s being accused of chasing trends, recycling aesthetics, or simply aging in the public eye.
For her fans, though, Kim Kardashian’s ability to stir conversation proves she’s still one of pop culture’s most powerful figures. Whether she’s being praised as hotter than ever or dismissed with comments like “cringe” and “old slag,” the reality star knows exactly how to keep people talking.
