A new Taylor Swift billboard is raising eyebrows among fans. On Tuesday, Nov. 28, a mysterious advertisement featuring Swift with the Spotify logo went viral on X (formerly Twitter). The billboard appears to have debuted in New York City in the middle of Times Square. While some fans are convinced the singer has already started teasing her next re-recorded album, others aren’t so sure. So, what could the new Taylor Swift billboard mean? Here are the biggest theories circulating online.
Could the New Taylor Swift Billboard Mean “Reputation (Taylor’s Version)” Is Almost Here?
Some fans are crossing their fingers that the new Taylor Swift billboard is a sign that a new re-recorded album is coming. The advertisement popped up in Times Square shortly after Swift wrapped up her final Eras tour concerts of 2023 in Brazil. Fans thought she was going to commemorate her shows in São Paulo by announcing the release date for Reputation (Taylor’s Version). Swift was even aware of the theory. At one point during her concert, she admitted she almost mentioned Reputation after fans put it on her mind.
Fans were disappointed the star made no big announcement in Brazil. However, the new Taylor Swift billboard has reignited their hopes that Reputation (Taylor’s Version) is on the horizon. After seeing the advertisement, several fans noted that Swift’s hair in the picture appeared red, which made them believe she was about to enter a new era. They commented things like “It’s giving Reputation” and “TS11 IS COMING” because they were convinced it meant a new album was on the way.
The Billboard Definitely Has Fans Split
However, other fans were a little skeptical. Some thought the new Taylor Swift billboard was meant to commemorate the singer’s achievements on Spotify over the past year. They said the advertisement could be teasing the streaming platform’s annual Spotify Wrapped campaign. Every December, Spotify celebrates the past year in music by announcing the biggest songs, albums, and artists on their platform. In 2023, Swift achieved huge success on Spotify by releasing Speak Now (Taylor’s Version) and 1989 (Taylor’s Version). Since she’s guaranteed to make several of Spotify’s end-of-the-year charts, it makes sense the platform would want to celebrate her success with a billboard.
So, is the new Taylor Swift billboard teasing a new album or not? It seems fans will find out soon.