Singer-songwriter Noah Cyrus and Sony have collaborated to produce a music video for her hit song July. Cyrus and her team used the PlayStation title Dreams to create the video. Viewed over 90,000 times in 48 hours, the new July music video is a hit. Sony’s Dreams is one of the most influential games of the past gaming generation. Media Molecule’s PlayStation-based creation lab allows its users to share and experience user-created art from around the world. Appropriately called dreamers, the game’s community has crafted captivating content throughout 2020.
Despite the accomplishments of Dreams, the game hasn’t garnered the mainstream attention it deserves. Given the state of the world in 2020, this reality is especially unfortunate. Due to Covid-19 and social distancing, creative outlets and services have been limited. In brief, classes have been postponed, concerts have been halted, and theaters are closed. However, Dreams provides players all of these from the safety of home.
Considering the capabilities of Dreams, the collaboration with Cyrus is the kind of public attention Dreams needs. The partnership with Noah Cyrus is sure to bring the platform to numerous artists and creators worldwide.
The Power of Collaboration with Dreams
Cyrus is, without question, one of the most popular musical artists in the world. The singer-songwriter generates hundreds of millions of streams and views online. Her song July is one of her biggest hits. Moreover, July has been streamed over 245 million times of Spotify and its original video has been viewed over 29 million times of YouTube. As the video stated “the power of collaboration made this possible”
In the opening moments of the music video Cyrus explains that Dreams blew her mind. Cyrus continues to explain her experiences with Dreams while a montage of creators working on the video plays. The video quickly transitions into the music video itself. The full music video can be viewed above or here.
