Fans of golf and video games will have something new to experience soon (well, besides PGA Tour 2K21, releasing in 10 days), Angry Birds at Topgolf. The new way to play at the popular driving range will be added to Topgolf’s lineup of technology-infused entertainment.
As with other games you can play at Topgolf, Angry Birds will make use of ball-tracking technology to turn hitting a real golf ball into destroying a virtual Angry Birds level. The game is being created with family and friends in mind, and will offer a number of lighthearted challenges. Make use of Rovio’s classic Angry Birds characters to bring down the virtual building blocks built upon Topgolf targets.
A short video was released today giving a sneak peak at Angry Birds at Topgolf.
Angry Birds originally released as a mobile game in 2009 and quickly rose to prominence. More than a decade later Angry Birds is instantly recognizable around the world, with dozens of sequels and spin offs. This is hardly the first time Angry Birds has teamed up with another brand (see Angry Birds Star Wars, Angry Birds Star Wars II, and Angry Birds Transformers), nor is Angry Birds at Topgolf even the franchise’s first foray into augmented reality, thanks to Angry Birds VR/AR: Isle of Pigs. It’s not even the first time the franchise is leaving the video game space, thanks to The Angry Birds Movie.
This experience perfectly embodies the Angry Birds brand in terms of its accessible fun and all-round irreverence,” said CMO of Rovio Ville Heijari. “Added to that, what Topgolf has developed with their Toptracer technology is highly innovative and aligns with the physics-based challenges that can be discovered in Angry Birds mobile games. The resulting experience is a familiar but uniquely branded experience that we’re excited for our fans to take a swing at.
“As a company deeply-rooted in innovation, creating new and dynamic experiences is something we consistently deliver, and we know Angry Birds will be a game-changing addition to our existing gaming collection,” said Topgolf CEO Dolf Berle.