The Game Awards are right around the corner, and even though it has been confirmed to be a bit shorter than in recent years, fans are still hyped for the world premieres, even more so than the actual Game Awards. One of the most anticipated games to show up during the show, which was only rumored in the past and is now confirmed, is Star Wars Jedi: Survivor. The game will take place 5 years after the events of the first game, Star Wars Jedi Fallen Order.
EA, Lucasfilm, and Respawn have all confirmed that fans will get their first look at Star Wars Jedi: Survivor via a gameplay trailer at The Game Awards. This provides credence to the Steam release date leak for the game that took place mere hours ago. The leak confirmed that the game will be released on March 15 or 16 (depending on the region).
It is very likely that after this release, not only will Star Wars Jedi: Survivor get a gameplay trailer during The Game Awards, but the release date will also be officially confirmed. This certainly does not mean that the game is definitely making it to players’ hands in March. Such an early release date makes it more likely that Star Wars Jedi: Survivor might end up getting delayed later into 2023.
Star Wars Jedi: Survivor Officially Confirmed For The Game Awards
This does raise a few questions, mainly that if the March release window is true, then why is it that Star Wars Jedi: Survivor only got a teaser, followed by a gameplay trailer, and then release? Such a small marketing window is not the norm in the gaming industry, but one that might end up working in favor of the game, as the longer the wait, the more diminishing the hype.
The journey continues…
Experience the action-packed gameplay of Star Wars Jedi: Survivor @thegameawards – streaming live Dec. 8: https://t.co/1zOZ1Piywh #StarWarsJediSurvivor pic.twitter.com/g2mabUWVXy
— EA Star Wars (@EAStarWars) December 5, 2022
Another game that has followed a similar marketing strategy is the recent Need of Speed Unbound. The game was announced and went through a massive marketing campaign which was soon followed by release in a matter of a couple of months. This coincides with the views that Jeff Grubb shared regarding EA setting shorter marketing windows for its already established IPs.