Skip To...
Kate Upton has been reminding Instagram that there’s more to her career than just modeling. The 31-year-old turned heads in March as she posed from a swimming pool for a sultry snap showing her swimwear-clad, and the whole thing came to promote the Vosa Spirits brand she co-owns.
Slipping her curves into a low-cut bathing suit as she rested her upper body at the water’s edge, Kate thrilled her 6 million+ fans with her figure, but the caption made sure that at least some of them were stocking their carts with her product. Kate joins the long list of stars retailing alcoholic beverages, from actors George Clooney and Dwayne “The Rock” Johnson to singer Jennifer Lopez and mogul Kylie Jenner.
Kate Upton Shows Off Her Merch On Instagram
Going for a wet-haired bombshell vibe from a glitzy pool, Kate leaned her head on one hand, placing one arm flat at the pool’s edge and resting her other elbow on the stone slabs. Catching the eye with a cleavage flash, the Sports Illustrated star rocked a black bikini that reminded fans of her curves, also looking beyond glamorous as she wore gold necklace and earring jewelry.
Delivering a fierce gaze as she showed off her blue eyes while wearing her blonde hair down, Kate wrote: “The new High Line Tropics Collection🌴🥭🍉💛 Passion Fruit, Mango, Lime and Watermelon, all with light carbonation, 6x distilled vodka, and no gluten or preservatives. I cannot wait for you guys to taste these!”
She continued that while the “tropics flavors” can be purchased at “select retailers,” fans can look forward to Vosa Spirits launching “new markets” country-wide in the near future.
Fans Say They’re Sold
It looks like the promo worked. “I’ll go pick some up rn,” one user told the wife to Justin Verlander. “Can you buy at Minute Maid?” another asked. Also appearing sold was a fan who told Kate: “That my alcohol brand btw.”
October 2023 marked Kate joining Vosa. While she is not a founder, her co-owner status likely sees her netting some healthy profits. Posting to the Vosa Spirits Instagram as she rocked a classy, sheer white dress last fall, Upton wrote:
“I am beyond excited to finally share that I have joined @vosaspirits as a co-owner, and cannot wait to get our products into your hands!”
Since then, Kate has posed all smiles in a yellow outfit for a Vosa event in Miami Beach, FL and she’s even appeared in video mode for a cocktail-making tutorial, also shared to the brand’s social media. “Fooling all of my guests into thinking I’m a master cocktail maker,” the mom of one joked as she also shared the video to her Instagram.
